The Mopar Market

 

The Charger was produced by Chryslers's Dodge Division. The 1966 to 1974 Chargers were sporty models based on the Chrysler B platform that could be ordered with high-performance options. The 1975 to 1978 Chargers were based on the Chrysler Cordoba. The Dodge Charger R/T was one of the largest muscle cars available in the 1970s.

 

A new high-performance R/T package was added. R/T stood for "Road/Track" and would be the high performance badge that would establish Dodge's performance image. The R/T came standard with the previous year's 440 "Magnum" and the 426 Hemi was optional.

In 1968 Chrysler Corporation unveiled a new ad campaign featuring a Bee with an engine on its back. These cars were called the "Scat Pack". The Coronet R/T, Super Bee, Dart GTS and Charger R/T all received bumble-bee stripes. The stripes were standard on the R/Ts and came in red, white or black. These changes and the new Charger bodystyle proved to be very popular with the public and helped to sell 96,100 Chargers, including over 17,000 Charger R/Ts.

 

1970 would be the last year of the 2nd generation Charger.  On the R/T new rear-facing scoops with the R/T logo were mounted on the front doors, over the door scallops. A new 440 or HEMI hood cutout made the option list for this year only. New "High Impact" colors were given names, such as Top Banana, Panther Pink, Sublime, Burnt Orange, Go Mango and Plum Crazy.

 

A new engine option made the Charger's list for the first time, the 440 Six Pack. With three two-barrel carburetors and a rating of 390 hp, it was one of the most exotic setups since the cross-ram Max Wedge engines of the early 1960s. The Six Pack was previously used on the mid-year 1969 Dodge Super Bee and Plymouth Road Runner and was notorious for beating the Hemi on the street.